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The Yorkshire Maintenance Company has commissioned Eye Web Solutions to develop their new online presence. The Hull based company requires a new website to further promote their building maintenance and refurbishment services.

With an established brand that is recognised throughout the Yorkshire area and beyond, the new Yorkshire Maintenance website design will reflect their position in the market with a view to generating increasing levels of new business. Keep a look out for the launch of the new site which will be coming shortly.

Having a blog on your website can increase your rank on Google, generate more visits to your website and raise awareness of your brand, products or services; providing posts are written regularly and written well. Here are our top tips for writing for the web…

1. Keep it Simple

Reading text from a screen takes most people around 25% longer than reading from printed media, plus it’s a lot more tiring. Make your blog more attractive to your readers by using simple language and dedicating each sentence and each paragraph to a single idea or concept.

2. Front-load Content

Front-loading your content basically means putting your conclusion first, the bit everyone’s interested in, followed by the usual who, what, when, where and how. This lets your readers scan the first sentence to determine if the information is of interest and whether or not to keep reading.

3. Bolden Key Words

People reading from a screen typically scan for content that is of interest. By making the most important words in each paragraph bold you are allowing readers to quickly work out what the blog post is about. The highlighted words should make sense even if they are read out of context.

4. Use Sensible Layouts

Present information in lists and left-align all your text. Lists are always preferable to long paragraphs as they are easy to scan, more likely to be read and typically more succinct. Left-aligned text is also easier to read than centered or justified text.

5. Use Informative Sub-headings

Use informative sub-headings that make it easy for the reader to find the information they are looking for. Sub-headings visually break up large blocks of text whilst also allowing readers to scan the content for items of interest. Typically one sub-heading should be used for every 2 – 4 paragraphs.

Eye Web offers a range of SEO, copy writing and online marketing services that can be tailored to your requirements and to your budget. Contact us for more information.

When it comes to garden ornaments, Dutch Imports know what they are talking about! Based in Hull on a 2.5 acre site their unique showroom contains literally thousands of products. Having grown substantially over the past 20 years the family business approached Eye Web to create their web presence online.

The website serves as a product catalogue showcasing their vast range of items. Whilst the front end design supports their brand the back end system provides a range of functionality allowing them to fully manage their website.  This includes a catalogue management system that lets them add new products, remove products, edit product info and search for items based on categories, descriptions and codes.

You can find the site at www.dutchimports.co.uk.

School websites have a reputation for being out of date, poorly designed and very often simply not working. Here at Eye Web we believe schools have a right to the same level of quality and service that any business would expect when getting a new website set up. That’s why we set up our sister company, Eye Focused – Websites for Schools.

Working from our Hessle offices in East Yorkshire, Eye Focused provides over 40 schools throughout Hull, Leeds and the UK with web design and Content Management System (CMS) services. Our affordable pricing structure gives schools of all sizes all of these great tools:

• Unique Website Design
• Blogs and Newsrooms
• Embedded Web Video
• Powerful Content Editor
• Full Email and Website Hosting
• And a whole lot more…

Visit www.eyefocused.co.uk for more info or try the site management tool out for yourself at www.eyefocuseddemo.co.uk


Operating throughout the UK and Europe, Transsol provides specialist engineering and project management services to the engineering industry. The majority of their work focuses on the rail industry and their services include safety/risk management and production of safety cases and maintenance programmes.

The website also serves as an access portal for the RACOM database. RACOM is a fully configurable web based asset management system that is due to be launched shortly. More information can be found by visiting the Transsol website at www.transsol.co.uk.

Let us know what you think of the new design!

Hull Now is a unique website that looks in simple terms at urban design and the facts behind all the specialist skills involved in delivering a successful design. The site also serves as a forum where the local public and businesses can discuss urban design issues in Kingston upon Hull.

A broad range of features are included in the website such as interactive galleries, web video and audio, 3D graphics, user forums and opinion polls. This helps the site to successfully engage with its visitors and offers a high level of visitor interaction.

Check it out for yourself at www.hullnow.co.uk

Parker Photography provides a professional but relaxed and informal approach to photography. Specialising in weddings and also portraits, Parker Photography know exactly how to capture those moments that make incredible photos!

Already one of our clients, they approached us to come up with a fresher, more modern design for their website. The whole emphasis of the new design is on the quality and impact of Parker Photography’s work, their amazing photos.

Check out the new design at www.parker-photography.co.uk and let us know what you think.

Playground FX are a specialist playground markings company. Their designs have been developed to complement primary school physical fitness and fun with the Government Long Term Athletic Development program.

The brief was to design a website that reflects the colour and creativity of the product whilst making important info easily accessible at the same time. A shopping cart system is also available on the website in the form of a ‘wish list’.

Take a look at the new website at www.playgroundfx.co.uk

This will be our sixth year exhibiting at the BETT Show at London Olympia between he 13th and 16th January, so come visit us at our stand on the Gallery in the Main Hall, Stand number P21.

BETT is one of the largest educational technology events in the world, and attracts visitors from all over the world to discover ways to use technology for teaching and learning.

The event takes place each year in January and attracts over 600 educational suppliers and nearly 30,000 visitors. It brings together the global teaching and learning community for four days of innovations and inspirations.

Visit their website for more details: www.bettshow.com

Shane Beardsley
Finance Director

The all new, fully rebuilt version of our much acclaimed EDIT system is going to be launched at this years BETT Show.

We have been building websites for schools for 6 years now, and the latest version of our content management system is finally ready! we are going to be demonstrating the new system on our stand (P21, Gallery Main Hall) so if you would like to see it in action please stop by.

Obviously all new customers websites will be built around this system, but we will also be rolling this version out to our existing customers this year.

The new version handles podcasts, blogs, video, flash, news rooms, advanced calendars and plenty of search engine optimisation tools….so if you would like a demo, or are interested in purchasing the system, please visit our stand or contact us at the office on 01482 628830.

Shane Beardsley
Finance Director